LOS ANGELES, CA — The technology world is in mourning following the sudden and unexpected death of Dana Berg, the CEO of SADA, on July 3, 2025. A respected figure known for his transformative leadership and deeply human approach to business, Berg’s passing has sent shockwaves through both corporate corridors and communities he quietly uplifted. He was in his early 50s.
SADA, a global leader in cloud consultancy and digital transformation, confirmed his death in a public statement, expressing deep sorrow and requesting privacy for the family during this time of profound grief. “Dana was the heart and soul of SADA,” the company wrote. “His vision, compassion, and drive made us who we are.”
A Champion of Culture and Customer Success
Dana Berg joined SADA with a clear mission—to build more than a business. He built a movement. Under his leadership, the company grew into a world-class consultancy known not only for its technical prowess but for its unmatched emphasis on people—both customers and employees.
“Dana reminded us every day that success isn’t a number—it’s a shared experience,” said a long-time SADA executive. “He celebrated every deal, every promotion, every personal story. He didn’t lead from the top—he led from the center.”
Throughout his tenure, Berg championed major cloud transformation projects across healthcare, education, finance, and government sectors, with an ethos rooted in partnership, purpose, and progress.
A Leader Who Made It Personal
What made Berg different wasn’t just strategy—it was soul. He had an uncanny ability to make everyone feel seen, from interns to C-suite leaders. He remembered birthdays, kids’ names, and quiet achievements that never made headlines.
At company retreats, he often paused presentations to spotlight employee anniversaries or share client success stories that aligned with SADA’s core mission: making technology work for people, not the other way around.
“He believed culture was a strategy,” one colleague said. “And he proved it every day.”
Legacy Beyond Business
Outside the office, Dana was a driving force behind initiatives to make tech more inclusive. He funded scholarships for students entering the consulting field, mentored young professionals from underserved communities, and partnered with nonprofit organizations focused on digital equity.
To many, he was a quiet philanthropist—never seeking recognition, only results.
He also leaves behind a grieving family, whom he fiercely protected from public attention. In SADA’s internal tribute, he was described as “a devoted husband, a loving father, and a man whose personal values shaped everything he touched.”
Industry Mourns a “Leader Like No Other”
Tributes have poured in from across the tech sector:
“Dana’s legacy isn’t just the deals he closed—it’s the doors he opened for others,” said a fellow CEO from the cloud solutions space.
“He showed us that business could be both bold and kind,” wrote a former mentee on LinkedIn.
An editorial from TechView Weekly put it simply:
“In a world chasing innovation, Dana chased impact. And he caught it.”
The Path Ahead
SADA has initiated its transition plans with an interim leadership team while honoring Dana’s values. Internal forums have been created for employees to grieve and share memories. Offices in Los Angeles, Toronto, and London will host commemorative gatherings in the coming weeks.
A formal memorial service is being planned, and the company is exploring the creation of a foundation in Berg’s name—focused on mentorship, diversity in tech, and educational access.
No cause of death has been disclosed at this time. The family has asked for privacy as arrangements are made and memories are honored.
A Life Remembered
Dana Berg’s legacy is etched not in code, but in connection. He changed what leadership looked like—fusing bold vision with unwavering humanity. As the tech community grieves this enormous loss, one truth shines through: the best leaders build people, not just companies.
And Dana Berg built a world that won’t be the same without him
