New Bedford, MA — A profound silence has fallen over the city of New Bedford as news spreads of the passing of Armand Marchand, the visionary founder and executive producer of the New Bedford Festival Theatre. Marchand, a beloved pillar of the city’s cultural and artistic life, has died, leaving behind a legacy that shaped generations and brought Broadway-caliber theatre to the heart of the South Coast. His death marks the end of an era, and his absence is already deeply felt.
For over three decades, Armand Marchand stood as a beacon of creativity, commitment, and excellence. With unmatched passion, he transformed a local dream into a nationally respected institution — a theatre that offered not just performances, but experiences. Under his tireless leadership, the New Bedford Festival Theatre became a vibrant cornerstone of the city’s identity, celebrating the arts with productions that rivaled those on Broadway.
“He didn’t just put on shows — he created magic,” said longtime collaborator Wendy Hall. “He believed in this city and in what theatre could do for people. He made us believe too.”
Armand was known for his extraordinary dedication and hands-on approach. Whether directing behind the scenes or greeting patrons at the door, he infused every aspect of the theatre with his signature warmth, professionalism, and care. He demanded the best — not for ego, but because he believed the audience deserved nothing less.
His work resonated beyond the stage. Armand mentored young performers, opened doors for aspiring artists, and championed the idea that theatre was not a luxury but a necessity — a force for connection, expression, and healing. Generations of actors, singers, dancers, and technicians owe their first chances — and often their careers — to the opportunity he gave them.
Outside the limelight, Armand was a quiet, thoughtful man known for his kindness and humility. But it was when the lights dimmed and the overture began that his soul truly soared. He believed in the power of story, and in telling it with beauty, honesty, and heart.
His sudden passing has left an unfillable void. The city he loved so deeply now grieves the man who gave it so much joy. Tributes have begun pouring in from across the country — from artists, arts organizations, audience members, and friends — all echoing the same truth: Armand Marchand changed lives.
A public memorial celebration will be organized by the New Bedford Festival Theatre in the days to come. Though the curtain has closed on Armand’s remarkable life, his spirit will echo in every footstep across the stage, every rising note, and every standing ovation.
Armand Marchand’s legacy is etched into the very soul of New Bedford. And though the stage is dimmer without him, the light he brought to the world will never fade.
